The Love Collection - A Unique Gold Coast Lingerie Business Making Waves

The Love Collection - A Unique Gold Coast Lingerie Business Making Waves

The Love Collection - A Unique Gold Coast Lingerie Business Making Waves

The Gold Coast, Australia, is known for its vibrant fashion scene, and ladies' lingerie is no exception. There's a strong emphasis on styles that blend comfort with elegance, often reflecting the relaxed yet chic coastal lifestyle.

There's the usual options when it comes to sourcing some luxury lingerie on the Gold Coast and a trip to Pacific Fair could satisfy your needs, however there's a new, online supplier, that can't be overlooked. Enter The Love Collection - A Unique Gold Coast Lingerie Business Making Waves.

The Love Collection was born a couple of years ago when founders Sophie Joy and Geoff discovered a European brand by the name of Lucky Cheeks and became their official Australian supplier of luxury handmade G-Strings and Thongs. Their collection of luxury mini thongs and elegant micro thongs set new standards in the world of sexy lingerie. Lucky Cheeks not only embodies seduction and elegance, but also a special attitude of lightness and passion.

The Lucky Cheeks Transparent Gold Micro G-String

"I just fell in love with this brand," notes Sophie. "And I discovered no one was selling them in Australia. So we approached Muriel, brand the owner, and she kindly offered us the privilege of being her official Australian supplier."

"They have a fantastic range and the quality is superb. So we started up The Love Collection and things have progressed from there. We now stock approximately thirty different styles of the Lucky Cheeks micro thongs."

Over time, The Love Collection has branched out and offered a range of female friendly adult toys and accessories. But a recent re-structure of the business has been implemented.

"We started from the ground up and thought, wow, these things have just got to sell due to the beautiful style and quality, but it's been a fairly long process to gain traction. We found a great adulty toy suppler who jumped onboard, basically offering quality vibrators equal to the big brand names but without the overheads and expensive packaging and marketing built into the price. I think we were getting away from the niche market we started with, so we've had a recent restructure, where The Love Collection is back to only offering luxury lingerie."

"That's not to say we abandoned our adult toy business. We simply created a separate entity online for each niche. So, Sophie Joys Toys is our adult toy venture. Glass Play is our specialty glass sex toy store. And our latest offering is All Things Crotchless. As the name suggests, it's our dedicated crotchless lingerie option."

The Love Collection Luxury Micro Lingerie

From a Gold Coast and even Australian perspective, The Love Collection Lingerie is unique, as they offer products unavailable elsewhere in the country and their associated websites are the first to be dedicated in their product offerings.

"Although we're based on the Gold Coast, we offer next day shipping Australia wide. For locals, we can arrange collections from our Burleigh warehouse by appointment," offers Sophie.

"Hopefully we'll get to a stage where we can have a physical retail presence on The Coast, but for now, we'll remain as an online retailer to reduce costs and offer our products at a more affordable price for our lovely customers. We've recently shipped orders to The Philippines, The UK and The USA."

"We also hand pack and gift wrap every pair of knickers we ship discreetly throughout The Gold Coast, Australia and beyond. Those little touches make a difference."

Much of the success of The Love Collection has been an association with influencers and adult content creators. Sophie explains...

"Social media has been our only method of affordable advertising as a start-up. We're lucky we have a few local trusted models who are into gifted products and we all cross-promote each other. In turn they use our products for their social media content and their Only Fans platforms. We get messages every day from girls who want to collaborate with us, but we learned early on, that it's costly to send products overseas, only to receive one or two pics in return, or get little impact from influencers that don't realize it works both ways. Most had a huge social media following, but to us, those numbers are irrelevant when you can discover local Australian girls with a limited following that will stick by you and work together to promote each other."

Lucky Cheeks Lingerie

"Our unique range caters to influencers, content creators, and lingerie lovers who appreciate the perfect blend of luxury, style, and affordability. Whether for a special occasion, a photoshoot, or simply to indulge in the feeling of beautiful lingerie, The Love Collection Lingerie delivers timeless pieces that inspire confidence and allure."

"The Love Collection Lingerie is a luxury lingerie boutique based on the Gold Coast, proudly offering a curated selection of exquisite g-strings and thongs imported from Europe. As the official Australian supplier of the exclusive Lucky Cheeks brand, we bring you handcrafted lingerie adorned with Swarovski crystals, designed to elevate your wardrobe with sensual elegance."

The Gold Coast's ladies' lingerie fashion scene is a dynamic blend of high-end luxury, playful sensuality, and an underlying influence from its iconic surf and beach culture. It caters to a desire for attire that is not only "sexy" but also evokes a sense of fun, confidence, and a luxurious lifestyle.

So for some unique lingerie fashion and the most beautiful micro g-strings and thongs, The Love Collection has you covered - Just!

The Love Collection - A Unique Gold Coast Lingerie Business Making Waves